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MTV teams with Paramount to create a DVD studio

According to Reuters, Paramount Home Entertainment has inked a deal with MTV Networks Music to create a new DVD studio division. The new studio will "leverage network talent to create music-based dramas, comedies and documentaries". The networks that fall under the MTV umbrella are MTV, VH1, CMT and LOGO. The studio will also produce original, direct-to-DVD, titles. Paramount Home Entertainment will distribute the releases, which will be heavily marketed on MTV and their associated channels. The deal will also seek to market soundtracks to build on the music-centered content of the films.

I can only imagine the stunning amounts of crapitude this deal will foist on an unsuspecting public. Actually I don't have to imagine as they have already confirmed some of the titles that will be released in the near future. Up first will be "Rumble", a comedy about four female volleyball players who must transfer to a rival team when their campus burns down. It stars Ciara and Faizon Love.

Also scheduled for release is "Totally Awesome", this from VH1, a send-up of movies from the 1980's, written and directed by Neal Brennan, co-creator of "Chappelle's Show." (OK, that one might be funny, but if it was, why are they releasing it direct-to-DVD?)

Additionally, currently in production, is a sequel to 2001's "Save the Last Dance" titled "Stepping Up: Save the Last Dance 2" starring Columbus Short and Isabella Miko ("Coyote Ugly").

You have been warned.
--Matt Callahan

Posted by on October 28, 2005 5:43 PM
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