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Spider-Man vs. Advertising: Spidey Meets His Match

Times Square building owners want a piece of "Spider-Man." says a group of owners is suing "Spider-Man's" makers because a Samsung advertisement in Times Square was replaced with an ad for USA Today in the film. Samsung is a competitor of Sony, which just happens to be the owner of "Spider-Man's" studio, Columbia Pictures.

Studio Briefing notes that the same group of owners sued CBS in 2000 for superimposing a CBS image over NBC's Times Square billboard during New Year's Eve coverage.

Posted by Mac on April 12, 2002 03:04 PM
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