Spider-Man vs. Advertising: Spidey Meets His Match
Times Square building owners want a piece of "Spider-Man." ABCNEWS.com says a group of owners is suing "Spider-Man's" makers because a Samsung advertisement in Times Square was replaced with an ad for USA Today in the film. Samsung is a competitor of Sony, which just happens to be the owner of "Spider-Man's" studio, Columbia Pictures.
Studio Briefing notes that the same group of owners sued CBS in 2000 for superimposing a CBS image over NBC's Times Square billboard during New Year's Eve coverage.