Sign Up for the Daily Filmfodder Newsletter       

Movie News

Episode II Marketing Gets Simple

As "Episode I" toys biodegrade in toy store Sarlacc pits, paraphernalia from "Episode II" is arriving on shelves—and this time, George Lucas has learned his lesson. says the number of available "Episode II" products has been limited to less than 50. "Episode I" had 85.

There will be no fast-food tie-ins for "Episode II," says USA Today. That means no Yoda burritos, no buckets of Anakin crispy chicken, and not one Jar-Jar Chalupa.

Howard Roffman, Lucasfilm licensing executive, tells that attention will be given to the core items. "We're going to stick to the basics -- toys, video games ... the things our fans prefer, rather than some of the fringe items," Roffman says.

Posted by Mac on April 25, 2002 09:59 PM
Permalink | Email to a Friend | Add to | Digg This

More Recent Stories:
Zellweger and Connick in Talks to Work Together
Ice Cube making a "Comeback"
Jessica Alba joins "Love Guru"
"Watchmen" Makes it to Casting
John Leguizamo to team up with Shyamalan
Robert De Niro Making a Movie about Mao Zedong
Christopher Walken Has "Balls of Fury"
Nicole Kidman has a New Project in the Works
Jim Carrey to Star in "A Christmas Carol"
Ryan Gosling to Join "The Lovely Bones"