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Episode II Marketing Gets Simple

As "Episode I" toys biodegrade in toy store Sarlacc pits, paraphernalia from "Episode II" is arriving on shelves—and this time, George Lucas has learned his lesson. FoxNews.com says the number of available "Episode II" products has been limited to less than 50. "Episode I" had 85.

There will be no fast-food tie-ins for "Episode II," says USA Today. That means no Yoda burritos, no buckets of Anakin crispy chicken, and not one Jar-Jar Chalupa.

Howard Roffman, Lucasfilm licensing executive, tells FoxNews.com that attention will be given to the core items. "We're going to stick to the basics -- toys, video games ... the things our fans prefer, rather than some of the fringe items," Roffman says.


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Posted by Mac on April 25, 2002 09:59 PM
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