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G.I. Joe Goes to Hollywood

Variety says producer Lorenzo di Bonaventura and toy-maker Hasbro are shopping a G.I. Joe movie around Hollywood, hoping Joe's renowned kung-fu-grip will translate into a big-screen bonanza.

The trade paper says Di Bonaventura was recruited by Hasbro because of his involvement in the "Matrix," "Harry Potter" and "Batman" franchises. His supernatural ability to understand the motivations behind plastic action figures was another selling point. "I knew of Lorenzo through his past work, and discovered that he understands this character and where we want to take Joe in the future," said Brian Goldner, president of Hasbro's U.S. Toys Segment.

On paper it sounds pretty ridiculous, but now that the theme-ride-inspired "Pirates of the Caribbean" has grossed more than $280 million, virtually anything can (and will) be mined for blockbuster gold.

Now you know, and knowing is half the battle.--Mac Slocum

Posted by Mac on September 16, 2003 9:28 AM
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