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The Tagline: Unsung Hero of Movie Posters

Ever wonder how studios come up with those taglines? Yeah, me neither. But oddly enough, the process is actually quite interesting. You can read all about it at Boston.com.

Off the top of my head, the best tagline I've ever seen was for "Alien": In space, no one can hear you scream.

Another good one was attached to "The Truman Show": On The Air, Unaware.

A nice collection of taglines can be found at FilmScape. -- Mac Slocum


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Posted by Mac on February 29, 2004 07:12 PM
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