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Spider-Man Slides Into First (and Second, and Third) with Baseball Deal

Update: Facing pressure from fans and the media, Major League Baseball has pulled back plans to put the "Spide-Man 2" logo on bases. Other aspects of the marketing campaign will continue, including movie trailers on scoreboards, give-aways and traditional advertising.

It's been the topic du jour of sports radio today: Major League Baseball has inked a deal with Sony to emblazon baseball stadiums with "Spider-Man 2" logos and merchandise. Case in point, the Spider-Man base (from Boston.com):

The Spidey stuff will appear the weekend of June 11-13 at 15 ballparks. Under the deal, baseball will get $3.6 million, with large market teams like the Red Sox and Yankees netting around $100,000 each. Other teams will get $50,000.

"Spider-Man 2" opens June 30. For more news, visit our "Spider-Man" spotlight page. -- Mac Slocum


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Posted by Mac on May 5, 2004 09:06 PM
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