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I, T-Shirt: Marketing Ploy Plays Trailers on Shirts

The constant onslaught of advertising has numbed most of the populace to marketing, but a new campaign for the upcoming Will Smith film "I, Robot" could snap people to attention. For a while at least.

The Hollywood Reporter says 20th Century Fox played "I, Robot" trailers on video T-shirts at last week's E3 gaming convention in Los Angeles. The T-shirts, created by San-Francisco marketing firm Brand Marketers, are outfitted with 11-inch monitors and four stereo speakers. Brand Marketers hires "brand ambassadors" (i.e. vacuous pretty people) to parade around malls, beaches and other crowded hot spots. Mix pretty people with a novel technology and BLAM! Instant attention.

Pictures of these trailer-friendly garments aren't available yet. The shirts themselves aren't available either, but we all know it's only a matter of time before they pop up on ebay.

Incidentally, "I, Robot" opens July 16. -- Mac Slocum

Posted by Mac on May 17, 2004 09:28 PM
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