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Star Wars DVD Cracks $100 Million in First Day

The rebel alliance just got richer. CNN/Money says first-day DVD sales of the "Star Wars" Trilogy cracked the $100 million mark.

The DVD set's distributor, 20th Century Fox Home Entertainment, said the combined sales of the DVDs and the new "Star Wars Battlefront" video game reached $115 million worldwide. Fox did not release itemized sales or unit figures, but Variety estimates that 90 percent ($103 million) came from DVD sales. Some quick math on CNN/Money's part puts the total unit figure around 2.5 million copies -- not too shabby for a four-disc set that retails for more than $40.

The numbers are good, but they're not "Nemo" good. Pixar's "Finding Nemo," the one-day DVD champ, sold 8 million copies in its first day of release in November of last year.

For more "Star Wars" news visit our spotlight page. -- Mac Slocum


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Posted by Mac on September 23, 2004 02:31 PM
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