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Soderbergh Inks Unusual Distribution Deal

Director Steven Soderbergh is thinking outside the theater. The Hollywood Reporter says Soderbergh has signed a six-picture deal with Mark Cuban's 2929 Entertainment that will allow for Soderbergh's films to be released simultaneously in theaters, on television and on DVD.

If the deal proves fruitful, it could mark the beginning of a shift in entertainment distribution. In theory, viewers will now have a choice of mediums. Theory isn't currently reality, however, because viewing options will be determined by location and/or subscription. The Reporter says Soderbergh's films will be shown in 2929's Landmark Theatres (an art-house chain located in 14 states) and broadcast on Cuban's subscription TV network, HDNet.

Soderbergh will produce his films in the 1080i high-definition format. The first project under the new deal will be "Bubble," a low-budget mystery set in Ohio. -- Mac Slocum

Posted by Mac on April 29, 2005 03:50 PM
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