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Straight to DVD losing its Stigma

USAToday has an interesting article about the proliferation of sequels that are never even intended to reach the theater. This is nothing new for animation houses, especially Disney. There are 2 straight to video sequels each for "Lion King," "Aladdin," and "Beauty and the Beast." However the recent development is in live action sequels that go straight to the home viewing market. They cite some impressive numbers. "Carlito's Way: Rise to Power" cost $9 million to make. It doesn't take that many DVD's to recoup that. By moving straight to DVD, they skip the $34 million dollar cost to produce prints and market it in the theaters.

Not to harp on it again, but this is the sort of thing that the industry should do more. Sure, neither "Carlito's Way: Rise to Power" nor "American Pie: Band Camp" have huge market appeal. But at $9 million they don't have to, they just need to have a loyal base of rabid fans. Hopefully we'll see even more of this. -- Terrence Ryan

Posted by on September 28, 2005 3:23 PM
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