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Pixar/ITunes Marriage Drives Profits is reporting that ITunes has seen an impressive number of sales for Pixar short films. Their animated shorts have been downloaded over 125,000 times. And by downloaded, they mean purchased and downloaded.

These numbers are impressive considering that Apple has only just recently put in front of consumers a video enabled Ipod. It looks like ITunes is be positioned to attack the video piracy problem the way ITunes has already attacked the music piracy problem.

This is a perfect example of intelligent measures being taken by the industry to solve their piracy needs. Instead of trying to attack the source and have a new one crop up, they are going after demand. This is smart, this is so less ham-handed then other efforts. Obviously, no one else will do this. --Terrence Ryan

Posted by on November 9, 2005 9:47 PM
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