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Commercials to Increase in Theaters

USA Today has a piece about the outlook for commercials in theaters for the new few years. Theaters raked in about $400 million in ads this year, which is an 18% increase from last year. The projections predict a 15% increase per year through 2008.

Theaters are spending big money to add the ability show these commercials. They require special digital projectors to the tune of $150 million over the past three years. They look to commercial revenue to shore up profits from flagging box office receipts.

Of course commercials are high on the list of annoyances that the movie-going public cites in compilations of their gripes. The theater industry is a snake eating its own tail. Upping the number of commercials will only drive away more audience members, which will reduce box office profits, and encourage more commercials. Unless theaters change the experience, soon there will be no theaters left. --Terrence Ryan

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Posted by on December 6, 2005 11:51 PM
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You can bet that my family will continue to stay away from theatres if they continue to show commercials. I'll be damned if I'll pay good money to see a movie and then sit through commercials to boot. We will rent movies or continue to watch on our cable company's Movies on Demand system. Much cheaper and the whole family can watch for once price and no commercials. What are they thinking???

-- Posted by: G. Kelley at December 7, 2005 9:55 AM

I'm with you, I have noticed that I go to movies less and less. I'm finding myself spending more money on my home theater and not having to deal with the theater at all. A half an hour of previews and commercials is just insane, no way I'm going to pay them to waste my time!

-- Posted by: DizzyG at December 7, 2005 3:36 PM

Commericials?

-- Posted by: Commericials at December 8, 2005 5:38 PM

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