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Marketing Push Drives Crash

IMDb has a blurb about the marketing push that drove "Crash's" success at the Oscar last night. They report that Lionsgate spent $2 million marketing the film to Academy members betting that Oscar buzz would translate to dollars in home video sales.

So was it worth it?

"Crash" jumped from 103 to 23 on Amazon after the Oscars. It is being re-released into 150 theaters. Analysts predict that the Oscar will be worth $6-7 million. Not bad for a $2 million effort. --Terrence Ryan

Posted by on March 8, 2006 12:19 AM
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