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Netflix Profile

The LA Times has an interesting profile of the online video rental store, Netflix. Specifically what's interesting is both Netflix's ability to increase the profile of smaller films, and the comparison to XM radio. Netflix rating system and their grouping methods create an air of trust that allows smaller movies that get some visibility. This is in sharp contrast to the model that major motion picture use, namely blanket as many people as possible to pull in a wide audience. Like XM Radio, that niche division and huge potential audience allows Netflix to stock and promote things outside the mainstream.

It might be old news to existing customers. However, I'm not currently a customer of Netflix, as such I found this article very enlightening. --Terrence Ryan

Posted by on March 21, 2006 8:08 PM
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