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Universal Enters Online Fight

The Internet is abound with articles about Universals new offerings. Feel free to read more about it at either Computer Business Review Online, DailyTech, and ABCMoney. The long and short of it is Universal is offering customers in the UK the ability to download any one of several films for prices ranging from £9.99 ($17.49) to £19.99 ($34.99). Customers will be able to download two copies, one to be copied from his or her computer, and then one that will be available on a portable device. Finally, in addition to those formats, a DVD copy will arrive several days later. The only firm film mentioned is "King Kong" for £19.99.

This program will tank. If modern personal technology trends have taught us nothing, they have taught us that consumers want to be able to decide how to consume something. From ITunes, to blogs, to mobile applications, consumers increasingly want to be able to access the same content with many different tools. What they don't want is to have multiple different versions of something to be lost or accidentally deleted. Let us rip DVD's, we'll be honest, I swear. --Terrence Ryan

Posted by on March 27, 2006 8:37 PM
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