NPR has a brief blurb about coffee giant, Starbucks, financially backing an upcoming film. The company claims that it has "become such a trusted brand that it can now have an editorial voice in popular culture." The film, "Akeelah and the Bee" will be out in August an stars Angela Basset, Lawrence Fishburn, and Curtis "I'll always be Booger from 'Revenge of the Nerds'" Armstrong.
I don't really know what to make of this. I think "become such a trusted brand that it can now have an editorial voice in popular culture" means "movies can be a tremendous profit source if done correctly." But I have to admit I'm a little disturbed by this turn. Starbucks, a company that sells 75 cents worth of coffee for 4 dollars, is getting into movies, at the same time that studios are trying to sell online copies of their movies for more than the DVD version. I can't help but feel they are connected. --Terrence Ryan