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Movie Theaters Adding Scents

The Washington Post is reporting that theaters in Japan will be adding synchronized scents to the screenings of at least one film. NTT Communications Corp is rolling out a device that will emit scents during a film that correspond with the action on the screen. It's not a literal connection, (i.e. Fire on the screen means you smell smoke,) it's more metaphorical smells (i.e. a love scene scented with flowers.) The first film to get the treatment will be "The New World" which is still current in Japan.

This is just weird. I understand the whole push towards emersion. Technology like surround sound already adds to this trend. But this is does not do that, it just flavors the films. I think theaters are trying something, I'm just not sure that this is the right thing to try. --Terrence Ryan

Posted by on April 12, 2006 8:56 PM
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