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Great Ad: Citibank's "Big Boy" Commercial

Citibank, Big Boy ad Citibank's latest ad kills me every time it airs. You've undoubtedly seen this thing -- a balding guy goes through his morning ritual while slogging through his credit card company's phone system. We've all been there: "Press 1 for English, Press 8 for your balance, Press 6 to go straight to Hell and die."

There's one part of the ad that absolutely slays me. It goes like this:

Phone Prompt: Please say your password.

Man: [muffled] big ... boy.

Phone Prompt: Please repeat.

Man: [loud] BIG ... BOY!

My transcription doesn't do the ad justice. You've gotta watch it yourself.

BIG BOY!

Side question: Does anyone know the name of the actor in the ad?


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Posted by Mac on March 20, 2006 9:12 PM
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This ad kills me everytime. every. single. time.

I hope there is a special place in hell set aside for the people who invented those automated customer service machines.

BIG BOY!

-- Posted by: Matt at March 24, 2006 12:32 PM

Even writing the words are pure joy:

BIG BOY!

-- Posted by: mac at March 24, 2006 12:37 PM

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