Sci-Fi Fodder

"Battlestar Galactica" Renewed!

After a long wait, it's official. "Battlestar Galactica" will be back for its fourth season!

According to the LA Times (via SyFyPortal - thanks, guys!), the SciFi Channel and NBC Universal are expected to announce the news Tuesday. However, it is not all roses - the article notes that they do not expect the series to return this fall, like one would expect.

Hopefully, the official announcement will specify the start date of the new season and how many episodes will be purchased (either 13 like the first season or a more typical 20). Everything around the web points to 13...but I want to wait for the official notice to be sure. I'll post the info in the comments as soon as I see it.

As happy as the renewal announcement makes me, there is another piece of the SyFyPortal article that makes me even happier. Here is the quote: "...more than 500,000 viewers between the ages of 18 to 49 -- a key advertising demographic, watch the show through digital video recorders..."

Why does that make me happy? Well, the reported viewership of "Battlestar Galactica" is 1.1 million in that key 18-49 demographic (not counting the half million DVR/TiVo folks, like myself). That means that almost *one third* of BG's target audience time-shifts the program. This makes sense, when you figure the show is now on at 10:00PM on Sunday night.

You might say, 'Well, isn't that a bad thing, since advertisers do not pay for time-shifted viewers?' And, you would normally be correct. However, check out this quote from Mark Stern, the SCI FI Channel's head of programming:

"Who knows? This upfront season, you might find that we can monetize that DVR usage...The important this is when you add in the DVR numbers, the audience is there."

Now, that is the kind of forward thinking we need to see in television executives. My count is now standing at *one* intelligent TV exec - maybe it will start a trend!



Here is the official link: http://www.scifi.com/scifiwire/index.php?category=0&id=40133&type=0

13 episodes.

-- Posted by: Fred at February 13, 2007 9:54 PM